Top Technological Realities of Ad Agencies – Business Intelligence Info

ByEvanHeby,Advertising,MediaandPublishingIndustryMarketingLead

Alackofmoderntechnologypresentskeyproblemsforadvertisingagenciestoday。

Theenterprisesoftwareinfrastructureemployedbymanyadvertisingagenciestendstobefragmentedanddifficulttouse。

Advertisingagenciesusuallyresorttoacombinationofdifferentpointsoftwaresolutionsforprojectmanagement,financials,resourcemanagement,andcustomerrelationshipmanagement(CRM),toruntheirbusiness。

Asaresult,agenciesendupwithatechnologicalenvironmentthatisunabletoprovidethecapabilitiesandbusinessdatathatcanscaleandadapttotoday’sfastpaceofbusiness。

Agenciesmayuseacombinationofon-premiseandcloudsolutionstosatisfytheirmanyrequirements。

However,on-premisesoftwarecannotmeetthedemandsofamodernmobileworkforcethathascometoexpectthespeedandagilityofferedbythecloud。

Whatarethemoderndaytechnologicalrealitiesofadagencies?

Responseagility:Usershavelimitedaccesstocriticalbusinessinformation;on-premisesystemsdonotleveragetherightinformationattherighttimetoclosedealsormakedecisions。

Forinstance,requestingextralaborresourcesforaremoteprojectonashortnoticemayresultinhiringcontractorsasprojectmanagerscannotseewhatpermanentemployeesarecurrentlyworkingonoriftheyareavailable。

Workforceproductivity:Legacytechnologytendstohinderdailyroutinesandconsumeemployees’valuabletime。

Forexample,whenemployeesneedtorespondtochangesinclientrequests,theirfocusonbusinesstasksisinterrupted。

Thisnotonlyslowsproductivitybutalsolowersemployeemorale。

Decisionmaking:Executivesworkinisolation,withoutaunifiedviewoftheirorganization,sotheyoftendon’tgrasphowtheirdecisionsimpacttheirpeersortheoverallexecutionofprojects。

Decisionsareoftenincompleteandneedtobeamendedbecausethedataisinaccessiblefromtheirsystems。

Datasecurity:Regardlessofthecompanysize,datasecurityiscriticalforadvertisers,ascustomerinformationcanbesensitiveinformation。

Forexample,aclientthatisabouttoreleaseanewproductwillnotwanttheircompany’spersonalinformationleakedaheadoftheproductoradvertisingcampaignlaunch。

Howcancompaniesaddressmoderndayrealitiesoftoday’sadvertisingagency?

Eliminatingdecentralizedsystemsanddepartments:Anentireagencyranbyonebusinessplatformenablesfinancials,projectmanagementandHRtostreamlineandautomateprocessing。

Improvingvisibilityintoyourbusiness:Businessanalyticsandbusinessintelligenceinformsbetterleadershipanddecisionmaking。

Auditability:Havingtheabilitytotrackemployee’sactivityallowsuserstoeasilyunderstandwhomadechangesandwhy。

Improvingproductivity:Withacompleteviewoffinancialsandprojectsononeplatform,itallowscustomerstoeliminatedoubleworkand‘whereareweonxproject?



Inresponsetoadvertisingagencies’challenges,NetSuiteprovidesthetechnology,theexpertise,andtheplatformthatadvertisingagenciescanrelyontomanagetheirbusiness。

Inahighlycompetitivesectorlikeadvertising,ensuringthatthevalueofferedbyyourcompanystandsoutfromthecompetitioniskey。

NetSuite’scloud-computingsolutionsstreamlineagencyworkflowsandofferexecutivevisibility,socompaniescanoptimizetheircreativepotential。


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